The Public Relations Institute of Australia’s National Best Small PR Consultancy of the Year 2020/21
PR is not what you think it is
We’re committed to challenging beliefs about PR
When most people think about PR, they think of press releases, free media coverage and under-handed tactics that are more akin to a spin doctor than a qualified public relations professional.
In our world, LBPR is so much more. We are expert communicators and smart strategists who are completely in love with the power of words (verbal and written) to truly change the way people see their world and how they behave in it.
Interested? Come inside, let us tell you more.
Movers, Shakers, Boundary Breakers
We are LBPR
Think of us as conversation starters. We get the people that matter talking about you.
We’re all about creating compelling human connections, making strong impressions and fostering amazing relationships.
Everything is connected. Connected is everything.
As globally experienced opportunity finders, story-tellers and problem-solvers, we don’t believe in waiting for opportunities.
We create them!
View more of our Award-Winning PR Campaigns
Our Work
We are proud to be Public Relations Industry of Australia award-winners since our inception in 2013. Here’s a selection of LBPR’s PR campaigns that have been recognised as best in class.
Eden Gardens
Bravecto
Destination Wollongong
HiKOKI
How can we help you?
Our Services
Strategy
S may be the 19th letter in the alphabet, but with LBPR it comes first. We don’t undertake anything without a clear strategic intent. We like to know our client’s business objectives so we can work out how PR will help them get there. This non-negotiable approach to PR is why we consistently win national PR industry awards.
Editorial Media Campaigns
We help craft your story in a way that will be attractive to journalists – that magical sweet spot where you want to communicate meets what they want to cover. It’s an art and takes time. We also offer media training to clients who need it; our journalist backgrounds mean we know how to get spokespeople ready!
Stakeholder Engagement
Whether it’s identifying experts that can shape your story, gathering opinions of those who matter, or opening a conversation on your behalf, relationship building is our sweet spot. We’re skilled at creating stakeholder map, researching current views, managing the relationship-building process, and creating mutually beneficial partnerships.
Content Creation
Ah, words! Images! Video! Podcasts! Whether it’s for social media, media materials, internal communications or marketing collateral…we love it all and we do it well. Content is king, a picture tells a thousand words…these sayings still ring true and for good reason. Getting content right – whether it’s from scratch or a refresh – is paramount to PR success. Oh, and we love doing it!
Digital Influencers
All our clients engage with digital influencers in some way. We make it easy for them – we know who the best ones are, how they fit with a client’s brief, and can tap directly into our own qualified database to make sure this is a positive experience for both sides. Our national PR industry recognition for digital influencer campaigns are a testament to our abilities.
Social Media
No longer an optional activity, great social media relies on great content and the ability to build virtual communities. From social media strategy, to compelling content plans and images, we see social media as a natural fit for us as wordsmiths and connectors. We understand how it works and can build quality, engaged online communities with ease.
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